Google Ad Manager Basics
Here are our support documents for Google Ad Manager (formerly DfP) with Metro Publisher:
In some cases, ad display issues on mobile devices require the following troubleshooting steps:
Overriding GAM Responsive Ad Behaviour - 728x90 vs 970x90
Ad Types
Google Ad Manager provides a variety of different ad types – out-of-page, HTML 5, video & audio creatives, etc. Those are typically set up within GAM.
Then, in Metro Publisher you can insert those by using an HTML Sprocket to add the custom code to any section where you'd like the ad to appear.
Or, if you want it to appear globally, you could insert the code into the header for your site. You can do that by logging in as an Admin and going to Settings > HTML Embed.
Here is some info about that the various creative types GAM offers: Starting New Display Creatives
Some of our clients have set up pop-ups for newsletters and advertisers. Here is a third party services that allow you to do that: WisePops
For video ads to be served during videos that play on your site, we suggest your review the Google help section on videos here: Manage Video with GAM
You will also find a link to third party services Google seems to recommend: GAM Video Technology Partners
How to specifically create a distinct, standalone video ad unit is described here: Overview of video ad units.
Pre-roll and Post-roll video ads are also mentioned in the Google Ad Manager help documents and HTML 5 video advertising is also an option: HTML5 video advertising guidelines.
We have an additional, helpful documents about sponsored content here: Sponsored Content.
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