NOTE: Google's Ad Manager (GAM) was previously known as DoubleClick for Publishers (DfP). Google changed the name in 2018, though most features remain unchanged. In some videos and documentation you may still find reference to "DfP".
Part 1: Setting up GAM and Scheduling a Responsive Ad
The video above demonstrates how to set up your GAM account and create a basic line item.
Metro Publisher's integration with Google Ad Manager includes three default ad units to get you started.
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NOTE: Use Sprockets to insert additional ad units on your section landing pages and within content.
As trends have evolved on the web and Metro Publisher has released new features, some of ad units have gone out of use. The three ad units below are used only by older clients and are considered deprecated:
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Part 2: Targeting your ads with Key Values
NOTE: GAM recently updated its interface. Please note that what formerly was labeled "Custom Targeting" or "Custom Criteria" are both now called "Key Values."
This video shows how to use key value targeting within your line items to place ads in specific sections of your website.
Using the tags automatically generated by Metro Publisher, you can use GAM's key value targeting to serve ads custom tailored to the needs of your advertisers.
NOTE: GAM is a service of Google. Troubleshooting delivery problems with GAM ads is outside of the scope of our standard support service. You are welcome to submit GAM questions, but many will require specialized support and will therefore require a Metro Publisher Custom Services contract. More information here: Custom Support Services.