I have recently been looking at something like http://divvyhq.com/about/ as a content management tool that would combine social media integration like Hootsuite has where we can schedule posts to a variety of social formats etc. It really doesn't appeal to us to pay $60/mo for their tool but have our own system running on Metro. It would be much nicer to have an integrated tool that would work well with Metro's system of drafting articles, etc. that would help with the content creation management that would tie together so we don't end up having to use so many tools and calendars to get the job done. Currently I use a combination of Hootsuite, Buffer, Pinwoot and Metro's native content drafting and scheduling tools. It can be exhausting, time consuming and open to missing things to not have an integrated tool for content creation on our website as well as social sharing across multiple social networks.
However, I really like what CoSchedule and DivvyHQ are doing to help streamline and integrate the content creation and sharing processes. Our website is the hub of everything we are doing online through social media channels and getting our branding message across to our readership but we are struggling with keeping everything organized, team based and deadline oriented at both the planning and execution stages.
Any suggestions?
