Tutorial – GAM (DfP) Ad Serving Basics


This tutorial is designed to give you a basic understanding of the key concepts for setting up and managing banner ads on your Metro Publisher site using Google Ads Manager (formerly Doubleclick for Publishers - DfP).

Part I – Setting Up a Basic Order


To get started, you must create a Google Ads Manager account. Once your account is active, please follow along with the video to complete the following steps:

1. Retrieve your GAM Network ID and paste it in the third party settings for GAM in your Metro Publisher site.

2. Upload the default ad slots to your GAM account.

3. Create a basic sponsorship line item with three common break points:

  • Create a New Order.
  • Define the ad sizes and configure the delivery settings.
  • Target the ad slot.
  • Add creatives for each break break point.
    (NOTE: Use sample leaderboard-creatives.zip attached to this tutorial.)

4. Check you work.


Part II – Key Value Targeting

NOTE: DFP has recently updated their interface. Please note that what formerly was labeled "Custom Targeting" or "Custom Criteria" are both now called "Key-values." 

Now that you've created a line item, you can use key-value targeting to place the ad in a particular section of the site. Please follow along with the video to complete the following steps:

1. Copy targeting keys from your Metro Publisher website.

2. Add targeting keys to your GAM account.

3. Target the line item for your existing order to the Food & Drink section.

4. Check your work.


Managing Multiple Sites with GAM

If you have more than one Metro Publisher website and you will be managing the banner ads for them from the same DFP account, pay special attention to the key value targeting video above. You will use key value targeting in order to configure and manage banner ads separately for each website.

How does it work?

Metro Publisher has six default ad units which have generic names based on their size and position. Those ad units have the same names on all Metro Publisher websites.

At the same time, Metro Publish automatically creates a key value that is unique to each website. It appears as the "instance" value in the GAM settings page within your Metro Publisher work site. Using this key value, follow the same method for key value targeting demonstrated in the video to traffic ads to an individual website. 

For example, if you have a line item targeting "MP Leaderboard Nav" but you have two websites connected to the same GAM account with the same ad unit, the creative for that line item will appear on both websites by default. In order to ensure the line item serves only to one site versus another, you would use the "instance" key value. 

Example: "instance" IS "baykids"


For more information about responsive ads in Metro Publisher, go here.




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