SEO Optimized Location Searches

Overview

With the v2.8 release of Metro Publisher, we introduced new location searches that have been better optimized for SEO. What does that mean? It means that these new searches contain a few key features that make them better performers in terms of how search robots understand the content they contain. Additionally, locations without a physical address, or whose address is not relevant to the area in which their services are available (ex. a bank, handyman, or web-based business) can be found by your readers.

Top features

• Better SEO
• Map/List views split into two pages
• Location address no longer required

Search Pages

To provide a great browse experience for your readers, the new location searches include a robust search tool that is optimized to display all your locations to search engine robots.

List View Search Page

List View Includes

1. Search Box and Map Toggle
   Keyword search will scan businesses titles, addresses, and description fields. Alphabetical list allows users to jump to listings ordered alphabetically. Toggle allows your users who prefer a map based search to switch.
2. Business Listings
   For those of you with the directory add-on, configurable options to display featured businesses.
3. Locations Ordered by Latest Activity
   When the search pages first load, locations are ordered by latest activty instead of alphabetically. This makes the page less static and alleviates the bias against businesses with names that appear later in the alphabet. Once a user filters, list changes to alphabetical for easier browsing.
4. Keyword Search And Search Filters
   Users can search by location types or use keywords to find businesses. Search will scan businesses titles, addresses, and description fields.
5. Search Engine Optimized
   With the implementation of industry standard formats like Microdata, business information for locations is easily discoverable by search bots.

Map View Search Page

Map View Includes

1. Quicklinks and List Toggle
   Quicklinks to allow users to jump to specific areas. Toggle allows your users who prefer a list based search to switch.
2. Business Listings
   For those of you with the directory add-on, configurable options to display featured businesses.
3. Cluster Icons
   In addition to quicklinks, users can zoom into high density areas with automatically generated cluster icons.
4. Business Information
   Displays business name, description, logo, and links to events and reviews.
5. Keyword Search And Search Filters
   Users can filter by search by location types or use keywords to find businesses. Search will scan businesses titles, addresses, and description fields.
6. Search Engine Optimized
   With the implementation of industry standard formats like Microdata, business information for locations is easily discoverable by search bots.