What is the Directory?

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Overview

The directory is a paid business search tool add-on for Metro Publisher. With it, you can build greater engagement for your advertisers and more revenue for your publication.

The cost is a flat monthly fee of $100 USD.

The directory add-on provides several ways for your readers to find local businesses. This is what you can offer as an enhanced listing to businesses (locations) already featured on your site. It's an opportunity for additional revenue for you and better services for your reader.

Directory add-on Includes:

  • Custom listing categories
  • Feature-rich listing pages for your advertisers including social media, coupons, and more
  • List and map view directory search pages
  • Revenue opportunities with highlighted listings

Listings include:

  • Business contact information
  • Business description
  • Video
  • Photos
  • Business offers/coupons
  • Embedded Facebook stream
  • Option to highlight listing throughout your website
 

How It Works

Categories

Create completely customized tags and categories based on your publication's needs to help your readers filter through listings.

 

Search Pages

The directory add-on allows you to create "listings-only" search pages around any tag or category you choose. Create multiple directories for popular topics such as "restaurants" or "top doctors" in support of your SEO efforts. Once activated, the various configuration options for the directory will appear within your existing Metro Publisher work site. 

List View Search Page

 list-search.png

Directory List Search Page

 

List View Includes

  1. Keyword Search
    Users can use keywords to find businesses. Search will scan businesses titles, addresses, and description fields.
  2. Map Toggle
    This allows your users who prefer a map based search to switch.
  3. Featured Listings
    Configurable options to display featured businesses.
  4. Vendor Information
    Displays business name, address, description, logo, plus links to coupons, events, and reviews.
  5. Search Groups
    Users can jump to different directories filtered by categories you create.
  6. Search Engine Optimized
    With the implementation of industry standard formats like Microdata, we ensure that your directory remains at the forefront of changes in SEO.
 

 

Map View Search Page

 map-search.png

Directory Map Search Page

 

Map View Includes

  1. Quicklinks
    Quicklinks to allow users to jump to specific areas.
  2. List Toggle
    This allows your users who prefer a list based search to switch.
  3. Featured Listings
    Configurable options to display featured businesses.
  4. Vendor Information
    Displays business name, description, logo, and links to events and reviews.
  5. Keyword Search
    Users can use keywords to find businesses. Search will scan businesses titles, addresses, and description fields.
  6. Search Groups
    Users can jump to different directories filtered by categories you create.
 

Listing Pages

With the directory on, you have the option to add a host of enhanced elements to existing location pages.These listing pages include new options for additional content such as videos, photos, coupons, your advertiser's embedded Facebook stream, and more:

listing-page.png

 Directory Listing Page

Listing Page Includes

  1. Social Media Widgets
    Help your advertisers gain broader reach through sharing.
  2. Business Information
    Includes essential contact information plus advertiser logo and link to website.
  3. Enhanced Assets
    Enhance the effectiveness of advertisers' listings AND give your readers a more personal inside view with embedded video, photos, advertiser coupons, and map tools.
  4. Reviews and Events
    Display reviews and upcoming events at this location.
  5. Facebook Feed
    With an embedded Facebook feed, your advertisers' can announce deals, promote events, or just keep the conversation with your readers going.
  6. Search Engine Optimized
    With the implementation of industry standard formats like Microdata, we ensure that your advertisers' listings remain at the forefront of changes in SEO.

 

 

Additional Enhancements

In addition to the listing itself and the search pages for the directory, you have the option to further allow for certain listings to appear in several other places throughout your website.

  • Highlight listings in event searches
  • Highlight listings in location searches
  • Highlight listings within the directory search
  • Highlight listings in a listing sprocket which may be placed throughout your site
 
 
 

Ready to Get Started?

If you are the account owner you can add the Directory Add-on at anytime to your Metro Publisher site. Log into the GO Service Dashboard and add it to the plan and authorize the monthly fee.

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NOTE: The Directory is meant to work in conjunction with your existing locations and location searches. The Directory add-on is not required if you want to create search pages for locations. Location searches are a standard feature of Metro Publisher.

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