Progressive Web App - April 2019


Metro Publisher websites now include an option to add a Progressive Web App. This feature is available to all new and existing clients. It can be turned on in seconds and is great for SEO. It's that easy! Find out more...


Progressive Web Apps (PWA) allow websites to leverage modern web capabilities to deliver an app-like experience to users on mobile devices. As search engines look for PWAs on websites for mobile, turning on this feature will improve your SEO.

Benefits of PWA

  • Most importantly, the various speed improvements significantly raise the mobile scoring for your site which impacts your SEO.
  • Your users can continue to read previously downloaded content offline
  • Website can be "bookmarked" to readers' home screen like an app

In speed tests using Metro Publisher's standard themes, we registered consistent scores in the top 90% in all key areas measured by Google's Lighthouse developer tool.

However, third party widgets, additional JavaScript, etc. may reduce any one of these benchmarks. This is especially true for third party services such as ad servers and analytics tools.

As a result, it is important for website owners to be selective about which and how many third party services are put into use. There is always a trade-off between the benefits of such services and the effects on performance.


Lighthouse analytics results for standard Metro Publisher theme.


Find out more...

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