Google consent management requirements for serving ads in the EEA and UK


As announced in their blog in May 2023, Google is requiring publishers using their ad serving services to use a consent management platform that has been selected and approved by Google.

Here is the announcement: New CMP Requirement

Their list of approved CMPs can be found here: Google Certified CMPs

That same document outlines the new requirements in detail: Google CMP Requirements for Ad Serving in the EEA and UK.

NOTE: Our help document for Cookie Consent & GDPR Compliance provides a list of third-party services our clients have successfully used: EU Cookie Consent & GDPR Compliance. Please double-check that those services are on the list of Google Certified CMPs should you choose to continue using Google's services.

We outline how to add third-party code that is meant to apply globally to your Metro Publisher site here: Embedding 3rd Party JavaScript or HTML. Please note that we have a specific field for GDPR / Cookie Compliance code as outlined in that document.


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